Dirt is good

When Persil said they wanted to send us a Dance Kit as part of the promotion of their Dirt is Good campaign, we were delighted: our two girls love music and making up their own dances, and Kerry and I are both big fans of Sir Ken Robinson and his work on the importance of  creativity in the learning process. We are also advocates for Learning Outdoors and passionate about the UN’s Global Goals (two other areas that Sir Ken Robinson is involved in).

So, when the kits arrived, we had a little think about how we could use them to promote the idea that kids should be allowed (encouraged) to go wild a little, to play outside and enjoy it, to have fun and importantly, not worry about getting dirty!

We decided to make a short film (a remake of an old Persil advert – cos we like making films). As you can imagine, we certainly had fun making it. We hope it encourages a few other parents to let their kids loose and get dirty.

We Will Rock You